4 Tips to Make the Most of Retargeting and Build Acquisition Rates
Retargeting has now been talked about for years in the marketing community and is now widely used by B2C companies. B2B businesses, on the other hand, have not been as quick to adapt. The main obstacle...
View Article6 Big Mistakes That Will Get Your Site Banished From Google
Did you know that Google can completely remove your site from their search results? Your site can go from getting a decent amount of traffic, increasing over time after every post, until one day, it...
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PPC Marketing Explained – Get to Know the Basics of Advertising With Google
Want to know a bit about PPC? Not sure where to start? We’ve got you covered. Advertising online, via search engines or on other sites, is often charged by how many people click on an ad. Commonly...
View Article6 Ways To Optimise Your Conversion Rates
(Or in other words – keep people onboard your site and hopefully buying). We’ve all heard of search engine optimisation (SEO), but what about conversion rate optimisation (CRO)? The art of converting...
View ArticleGoogle Algorithms – Panda, Penguin and Hummingbird Explained
Making Google work for you means understanding how its search mechanisms function. Known in the business as algorithms, these are complicated programs that crawl the information on the web, seeking out...
View ArticleHow Good Website Design Creates Good SEO Results
Everyone wants to be on the first page of Google when someone is searching for what they offer. It’s the holy grail (and let’s face it – past page two and you’re toast). But how to get there? There are...
View ArticleGrow your business email list today!
If you want to avoid ever-changing algorithms, and really know the impact of your marketing efforts, then it’s time to put grow your email list! Despite every other channel and outlet, from social...
View ArticleHarnessing The Power of Branding In Content Outreach
What Is Content Outreach? Whilst some blogs are written just for personal satisfaction and entertainment, others have garnered keen followers from all over the world, on a huge variety of subjects....
View ArticleEarned, Owned, and Paid Media. What’s The Difference?
You may have heard of these three terms, or not. But if you have any kind of business-orientated website or social media, then taking a small amount of time out to understand the difference, and how...
View ArticleUse Featured Snippets To Rank Above #1 Organic Listing On Google!
Featured snippets is an amazingly simple strategy, that’s often overlooked when considering overall website SEO. And it’s also a very easy strategy to implement. What Is A Featured Snippet? You’ll have...
View Article9 Reasons Why Your Business Needs A Video Strategy
In an age where the majority of people turn to video for their information and entertainment, any business that overlooks the importance of this medium, is no doubt missing out. In short, video is the...
View ArticleHow to Build Trust and Guide Visitors With Website Design
The design of a website is not just there to make it look pretty and colourful. It affects the perception of your brand and is a large factor for anyone deciding who to do business with. Web design...
View ArticleThe 4-Step Process of Creating a Successful Facebook Strategy
Is your Facebook marketing doing what you want it to do? Do you know what the return on your social media efforts is? If you’re not entirely sure, maybe you should rethink your strategy. You do have a...
View ArticleLogo, Brand, and Identity – What’s the Difference?
There are 3 things that make up the image of a business, but these are often confused and blurred together. Branding, identity, and logo design are all integral to a memorable and trustworthy business....
View ArticleImages Are The Making Of Social Media
We know content is king – people will always want something informative/interesting/funny or relevant to read. But how do you keep readers engaged in a piece of long copy? With withering attention...
View ArticleThe Best Platform for Selling Online – WordPress Vs. Magento
Setting up a new e-commerce store, or turning your current site into a store can be overwhelming. There are many options to sell products online and it can be hard to pick if you don’t know the...
View Article5 Killer Ways To Improve Your Commercial SEO
Larger companies often don’t have the time or manpower to work page-by-page to improve their SEO results. If you carry thousands or tens of thousands of products, it’s an impossible task to isolate...
View ArticleA Beginners Guide to SEO for Mobiles
What is Mobile Optimisation? Mobiles and tablets are everywhere, and subsequently people use their devices constantly to access websites. However, many sites still aren’t set up to take into account...
View ArticleNew Trends In PPC For 2017
Here’s a brief overview of Spray Marketing’s observations on what’s happening in the world of pay-per-click and how to make it work for you. CONVERSION TRACKING, WHICH INCLUDES: Google Attribution: A...
View Article9 Creative Ways To Distribute Your Content
Marketing We all know that social sharing across various platforms is an obvious way to get our news or message out there, but there are so many other ways to help build influencer relationships, reach...
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