The design of a website is not just there to make it look pretty and colourful. It affects the perception of your brand and is a large factor for anyone deciding who to do business with.
Web design provides a complete experience for the user and affects how simple it is to find what they want. Last time you tried to find something on Google, how long did it take you?
Any user-centered website will only take a few clicks to get to any important page. It should be completely straightforward to use and any page should be easy to find. This all requires distinctive aspects so that anyone using it can get to where they want to be.
Design is a large part of the experience you give people. People will judge your whole company based on the experience you provide them with.
You can break down site design into a few categories. Here are the main aspects of it that you should focus on:
Appearance
The aesthetics of a site matter not just for the sake of how it looks. The most important factor to consider when designing a site is in fact usability. Make sure that the design focuses on the main parts of the site and what your business has to offer. If done right, visitors will straight away be drawn to the next step you want them to take.
You can do this by spacing out the buttons and text and using colours to highlight certain elements.
As well as guiding the visitor journey, web design can build trust between you and your audience. Using a clean, professional theme and fonts can enhance the personality of your business. Think about what the first impression of your site will be for visitors.
Layout
The visual aspects of your site need to make sense just like the text does. If elements are in the wrong place, visitors won’t be able to find them and won’t understand how to navigate.
One of the most important elements is the navigation bar. This needs to stay in the same place on every page.
The main content on your site should be simple to distinguish from the secondary content. You can show significance with different sizes and locations.
People should be able to tell what the most important parts of your site are straight away. If someone can’t find what they are looking for, they are just going to leave.
Attention
The internet is mostly a visual medium, so design should be at the forefront of your online presence. People are used to browsing through hundreds of websites, so yours needs to stand out. What is going to catch someone’s eye when they land on your homepage?
As well as the navigation elements, you could also include something more interesting. Photo galleries, YouTube videos, or viral images. YouTube videos will even appear in the search results. This could be another stream of traffic coming to your site.
In Summary
The design of a website is going to have a huge impact on whether a visitor stays or leaves. Simple as.
It needs to be easy to use, it needs to make sense, and it needs to build trust. All while guiding people toward what you want them to do.
A website is more than just design, but it certainly plays a large part in its success.
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