SEMANTIC SEARCH – WHAT YOU NEED TO KNOW
Semantic search has changed the way search works and will continue to do so. Semantics first properly came on to the scene when Google released their algorithm update known as ‘Hummingbird’. This...
View ArticleFROM DRAB TO FAB: GETTING CREATIVE WITH YOUR SEO STRATEGY
SEO campaigns shouldn’t be forced; they should be content-driven and personal. Being creative and personal with your approach means you will get more likes, shares and ultimately a more varied audience...
View Article10 MOST POPULAR YOUTUBE VIDEOS OF 2014
We’ve seen some great viral videos this year from ALS Ice Bucket challenge fails to the Devil Baby attacks! But what has made it to the official top 10 most popular Youtube videos?
View ArticleBUILDING YOUR BRAND: CONTENT OUTREACH
You would never go on holiday without first checking online reviews of the resort on websites like TripAdvisor – so why would you use any other service without knowing whether they are trustworthy?
View ArticleTIPS FOR LONG TERM SEO SUCCESS
Search engine optimisation – or SEO – at first seems complicated, but it really doesn’t have to be! Here we have put together some tips to help you make a substantial and future-focussed impact on your...
View ArticleSMALL BUSINESSES: HOW TO MAKE THE MOST OF SOCIAL MEDIA.
As a small business it is vital that you get on to various social media platforms and get your name out there! By that I mean providing people with regular, shareable posts which will ultimately...
View ArticleWHAT IS THE IDEAL TEXT TO HTML RATIO?
What Is Text to HTML Ratio? Firstly it’s worth explaining text to HTML ratio. All websites have a certain amount of backend code and a certain amount of standard text visible from the front end – the...
View ArticleWHAT NEWSPAPER WINS ON TWITTER?
Interesting research came from econsultancy this week regarding the most popular newspapers on Twitter. Their results were as followed based on how many times they were tweeted – Most Popular UK...
View ArticlePREPARING FOR ‘MOBILEGEDDON’ ON APRIL 21ST
Is your website optimised suitably for use on mobile devices? Up until now Google’s ranking factor for websites with a mobile usability has been ambiguous and limited as it has not been entirely clear...
View ArticleWHY YOU SHOULD GAIN LINKS ACROSS YOUR SITE TO IMPROVE SEO
So you have your website set up, you’ve got it technically optimised by an SEO professional and you want to start gaining backlinks and get on social media to get the word out about your business....
View Article5 SEO MYTHS DEBUNKED
“A great website means I’ll get loads of traffic” Just because you have built an amazing website the chances are you’re still not getting many site visits. Even if you include loads of interesting...
View ArticleUSING A CDN TO MAKE YOUR WORDPRESS SITE FASTER
A Content Delivery Network (CDN) is essentially a network of servers which deliver cached static content from your site to users of your site dependant on their location. Basically this works as an...
View ArticleWhy Brand Measurement Matters in a Programmatic World
Figuring out ways to take shortcuts is one of life’s joys. We use electric toothbrushes so we don’t have to expend all that energy moving our hand, we use Roombas so that we don’t have to vacuum our...
View ArticleOnline Influencers & Their Role in Social Media Platform Success
Social media platforms are now a very ordinary part of life, and even the newcomers to the social media world are already showing huge promise. Snapchat, for example, has over 100 million daily active...
View Article5 Advanced Conversion Rate Optimisation Methods to Increase Sales
Whether it’s making a purchase or signing up for a newsletter, we measure campaign success via conversion, or action taken by the user. So what are the best ways to optimise for conversion?...
View ArticleConsistent Messaging & Its Importance Across Multiple Communication Channels
We all know the benefits of multichannel marketing – increased exposure and access to wider demographics, for example – yet many of us are failing to create an effective multichannel marketing...
View ArticleHow to Stop Potential Customers Comparison Shopping Online
Price comparison websites (PCWs) are taking over. ‘There has been significant growth in the use of PCWs in recent years’, claims a report by the Financial Conduct Authority, and who can blame us? After...
View ArticleThe Critical SEO Checklist Every Site Should Follow Before it Goes Live
SEO specialists launch sites with glaring errors on them all the time, destroying their chances of ever getting ranked on search results. With all the different SEO elements to think about on a site,...
View ArticleThe 5-Step Strategy for Everlasting SEO Succes
SEO might seem like a complicated subject, and it can be if you let it. It doesn’t have to be, though. The basics of search engine optimisation are actually quite simple. There’s a lot to it in terms...
View ArticleMaking the Most of Business Directories – How to List Your Company the Right Way
Listing your company on hundreds of online business directories can get you noticed by a much wider audience and give you that extra edge over your competitors. Many businesses are submitting their...
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