If you want to avoid ever-changing algorithms, and really know the impact of your marketing efforts, then it’s time to put grow your email list!
Despite every other channel and outlet, from social media through to competitions, an email newsletter still rates as one of the best ways to create impact through your marketing. Think about it logically – it’s a universal and direct line of communication. And providing you keep a clean and regularly-updated database of addresses, you know exactly where it’s heading – to the people you want to see it!
But how to grow your email list?
First of all – if you’re a start-up, then begin with your employees. They’re the people who will get your newsletters first, and then distribute them to others (if the content is applicable). For example, you sell health products, or financial advice, or clothing – anything with ‘mass appeal’.
And don’t forget the value of things like coupons and free offers – people love a freebie! And then the new people who receive the newsletter should be encouraged to sign up too. And this way, small acorns grow…
Blog Appeal
Other ways to grow your list, whether you’re a new company or an established one, is to build an audience from your blog posts. Great blogs, full of life-changing information, or things of real value to the reader in their daily lives.
A great example is entrepreneur Neil Patel, the man behind the blogs Quick Sprout, KISSmetric, and Crazy Egg. By sharing quality content that teaches people how to do things, his audience is now over 100,000 monthly visitors for the three.
Neil usually offers something, in return for a sign-up. Perhaps it’s free access to an advice guide (The Advanced Guide to SEO) was one example. Indeed, email accounts for 28% of traffic – and that’s before the ‘second wave’ from those who come in via his shared email posts on social media.
In short, the email newsletter may be an old-school tactic, but it works.
Use an easy template like MailChimp, for building and distributing newsletters. Other tools for intelligent collection of email addresses would be something like Sumo.me List Builder and Scroll Box. There’s no coding required for either of these, or MailChimp. Or Maropost is another option. The important thing is to get started!
Optimise Your Site With A Widget
Using your most compelling content, insert a strong email acquisition widget, and sit back and watch people opt in to your list.
Once people have opted in, it ensures they get brand value from you, even if they do no more than stay on your lists. High-performing content is a low pay-per-click rate on Facebook, meaning the cost-per-acquisition remains low. So even if a small percentage of readers sign up, it will go on to create a ripple effect of other positive outcomes.
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