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9 Creative Ways To Distribute Your Content

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Marketing

We all know that social sharing across various platforms is an obvious way to get our news or message out there, but there are so many other ways to help build influencer relationships, reach industry audiences and engage with potential clients. Some of them are so simple, you may have not even given them a second thought, whilst others require some planning and tactics. But here’s a broad cross-section that will help you achieve your aims.

 

The Humble E-Mail. Personalised!

Letting everyone you know about your news is fine – but much of it will fall wide of the mark.

Create a really targeted list of your exact audience. People who will genuinely benefit from what you’re sending them.

And then – personalise it for each one. Explain the content and why you’ve sent it to them. In general, these emails have a 6.2% higher open rate than ones that aren’t personalised.

 

Influencer outreach

Influencers are leaders in their field. They create opinion, have followers and literally influence behaviours. Why not contact someone you admire for a quote to include in some of your content? And then send them the piece once it’s published, so they can share it on their own networks.

 

Guest posting

This one requires some thinking. You offer content to an online publication, but the key here is it has to a) help you achieve your goals, b) offer something to the readers of the publication and c) not ‘compete ‘in terms of subject matter. It will also have to be written in a non-promotional style.

You’ll also find that the webmaster may have specific requirements in terms of language or keywords, so contact them before writing, with some ideas. Or ask them what they are looking for, so you can write something specific. And then the payoff is a mention at the end, with a link back to your site.

 

Sales Enablement

Content is vital to find and keep customers. Give it to your reps or marketing department for every stage of the buyer’s journey. Content can be used to engage, create leads, inform, influence, nurture and overcome objections.

 

Client Retention

Keep in touch with clients you already have. This will not only make them feel valued, but will create referral opportunities too. Make sure you’ve robust internal distribution methods in place.

 

Follow-up emails

Get the sales team to include a link to your content in their follow-up emails to prospective clients. This tactic is particularly useful if you create content that’s educational. That way, it allows you to address specific questions or concerns the potential leads may have.

 

Client drip campaigns

Think client ‘retention’ here. If our content is related to your clients’ respective industries, or products and services then share it with them! This will ensure you continue to be seen as a valued resource or partner, particularly if it’s educational or informative.

 

Lead interviews

Do you have clients you could interview for content? Not only do you keep your clients or leads better-engaged, they’ll enjoy being featured. And of course, there’s the additional exposure when they come to share that content too.

 

Recruitment

Content-rich job listings

Include your content in your job postings. By providing educational content up front, applicants can gain a more comprehensive understanding of your industry and how your company approaches it – directly from you.

 

And Interview materials

When a job candidate progresses to the next step in the hiring process, share your content with them prior to the following interview, and ask them to come prepared to discuss it. That helps to get your content in front of qualified people in your industry — plus, it gives you the chance to talk in-depth about the concepts and ideas behind your marketing strategy. Even better: It can help you weed out candidates who don’t follow directions.

Ultimately – however you use your content, it’s vital that it’s not an after-thought. With a great strategy in place, your content can work hard for you, helping to drive results and reach more appropriate audiences.

The post 9 Creative Ways To Distribute Your Content appeared first on Spray Marketing.


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